Romagna's Wellness Valley aims to build on tourism success by embracing digital innovations

Technogym President Nerio Alessandri has a dream of making the Romagna region the number one district in the world for well-being and quality of life. Over the years, the multi-stakeholder approach has allowed Romgna to get 2,500 businesses, with 9,000 employees, involved in promoting themselves as a “Wellness Valley” tourist destination. According...