‘Made in Italy’ Brand Owned Overseas Seen as Jobs Saver by Renzi

Jun 24, 2015 2454

by Tommaso Ebhardt, Lorenzo Totaro, and Matthew Winkler

Italy Inc. is selling some of its distinctive brands to foreign investors with just one condition from Prime Minister Matteo Renzi: that jobs are kept at home. 

While the downside for Renzi's strategy is the country losing the ownership of unique "Made in Italy" producers such as Pirelli, Loro Piana and Ducati, investments from better capitalized buyers could rekindle Italian manufacturing and prevent factories from closing.

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Source: http://www.bloomberg.com/

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