A worldwide countdown, a play, an advert, a coin, a stamp, a special issue of World magazine, a 3D website implementing the latest digital innovations and Pattern podcasts. These are just some of the actions that Pirelli is putting together to celebrate 150 years of corporate history that touches on the many areas of involvement of the brand spanni...

The Campiello Junior is the new prize created by the Fondazione Il Campiello, an award recognizing works of Italian fiction and poetry for children, not translated from another language, aimed at an audience of readers between the ages of 10 and 14. The Prize, created in collaboration with the Fondazione Pirelli, was conceived with the aim of promo...

The virtual journey, almost 150 years of history of the Italian industry, advertising, culture and creativity begins on the ground floor. A painting by Renato Guttuso dated 1958 (the artist accompanied his friend Giovanni Pirelli to Egypt to document the construction of the Aswan dam), the Meo cat and the Zizì monkey (made of rubber) born from the...

When Sophia Loren agreed to appear semi-naked for the 2007 Pirelli Calendar at 72 her decision was controversial. This was nothing new for the producers of the innovative calendar who have always been ahead of their time.  Surprisingly, this prestigious calendar which is given away to certain select VIP’s and celebrities started off simply. Giovann...

Pirelli has been named the “Tire Manufacturer of the Year” by an international panel of 30 industry experts and university lectures at the Tire Technology International Awards for Innovation and Excellence 2018. According to the company, Pirelli achieved this recognition through not only its high-value product strategy focus but also the company’s...

Una storia di eccellenze, innovazione, che copre circa tre secoli. Una storia innanzitutto italiana, quella di Pirelli, che affonda le sue radici nel 1872, anno in cui a Milano venne fondato il primo stabilimento. Nei successivi 300 anni, tanti altri ne sarebbero stati aperti, e non solo in Italia. Perché oggi il marchio Pirelli è noto in tutto il...

The noted Italian tire maker Pirelli said today it plans to begin serving the commercial truck and bus markets in the United States and Canada through a new entity, TP Commercial Solutions LLC, which is dedicated to these markets. The move represents an expansion into North America of Pirelli's industrial business unit, currently headed at the gro...

"Austerity vs. Growth: Is it time for growth policies in Italy?" was the topic of discussion at the Frank J. Guarini/NIAF Media Forum on July 25, 2013. Pirelli Tire LLC hosted the forum at its New York office on Fifth Avenue. Paolo Ferrari, CEO of Pirelli NAFTA Region, welcomed the guests and noted that this was the first of its kind at the showroo...

Marco Tronchetti Provera, presidente e amministratore delegato di Pirelli, ha ricevuto ieri sera nel corso di un evento organizzato a New York il premio 2013 Social Responsibility Award. A consegnarlo è stata la Foreign Policy Association, l'organizzazione non-profit fondata nel 1918 per diffondere conoscenza nell'opinione pubblica americana in tem...

Pirelli ha costituto la "Pirelli Visiting Professorship in Italian Studies", di durata quinquennale, presso il Dipartimento di Studi Italiani e Francesi dell'Università di Princeton. Lo comunica la società in una nota precisando che l'obiettivo, che rientra nell'ambito dell'impegno del gruppo a promuovere progetti culturali in Italia e nel mondo, è...