Every morning Steven Cappelli, the owner of Casanova in Makawao, gets up and reads reviews from Open Table, Yelp and Trip Advisor.

“My mornings start with reading these reviews,” says Cappelli. “What a way to start the day, I know. My phone gets the notifications. But I really use it as a training tool. In the beginning of social media sites like this, it was very emotional. But now I’m so used to it. I read through them every day. In Yelp and Trip Advisor, they have people who really like to write reviews. In fact, they are all five stars or zero.