Montepulciano, a small hilltop town in southern Tuscany, has been ranked the most welcoming city in the world for 2026, according to Booking.com’s latest Traveller Review Awards. The recognition is based on more than 370 million verified guest reviews collected globally, offering a data-driven snapshot of where travelers feel most genuinely welcomed.
With a population of roughly 14,000 residents, Montepulciano stands out not for its size but for the quality of its hospitality. The ranking evaluates the percentage of local accommodation providers that received awards for high review scores, requiring an average rating of at least 8.0 out of 10.
