Subdued takes a significant step in the United States with an opening in a privileged retail space: New York’s Soho. The Italian company specializing in women’s fashion, which set foot on U.S. soil for the first time last year, has now launched a store at 496 Broadway.
According to a press release, it is a store of approximately 2,000 square feet located between Broome Street and Spring Street, and becomes the Italian brand’s second store in the country. Subdued also has a boutique in the Roosevelt Field Mall on Long Island. The company targets a young audience and is positioned in the affordable fashion segment.
