Barilla is celebrating F1 cars with a pasta recreation of one of their iconic parts. The pasta maker announced a new special-edition pasta shape fitting for their role as the Official Pasta Partner of Formula 1 – Barilla Racing Wheels, per an April 14 press release. The collectors’ edition pasta mimics the design of F1 car wheels, featuring ridged outsides and detailed spokes.
The pasta box notes that the brand is the Official Partner of Formula 1, featuring racing graphics that show the tire along a track, along with a timer at the bottom. Per the release, the wheels combine “playful design, satisfying texture and al dente performance for race day and beyond.”
