The States That Love Prosecco the Most

Aug 27, 2020 698

Dominating brunches (and Instagram feeds) everywhere, MimosasBellinis, and the increasingly trendy Spritz all depend on one thing: Prosecco. In 2017, Prosecco comprised nearly 20 percent of all bubbly sold globally. Since the onset of Covid-19, Prosecco’s popularity has increased even more: In May 2020, off-premise sales of the Italian sparkling wine were up 39 percent from the same period last year.

While the latter tells us a lot about our current Prosecco-buying habits at home, it doesn’t count the occasions we’re buying it out in the wild, such as at happy hour with coworkers, or our favorite Italian restaurant for family dinner. So exactly how popular is Prosecco at U.S. bars and restaurants? Consumer insights firm Nielsen CGA answered this by measuring the percentage of consumers in each U.S. region who are ordering the sparkling wine while they’re outside the home.

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SOURCE: https://vinepair.com

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