For years, investment bankers have beaten a path to the door of Ferrero SpA—the Italian maker of Tic Tacs, hazelnut spread Nutella, and Kinder chocolate eggs—dangling proposals to take the company public or sell out to a bigger rival. Just last year, Mars Inc. expressed interest in the company, while Nestlé SA NESN.VX -0.91% has looked at Ferrero for years, according to people familiar with the situation.

But even the prospect of unlocking the huge value in Ferrero—the company is worth as much as $30 billion, by some analysts' estimates—hardly persuades owner Giovanni Ferrero.

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Source: http://online.wsj.com