The Italian firm specializing in the design and production of make-up products has commissioned its second plant abroad, in the United States in New Jersey. Explanations by Vittoria Cicchetti, CEO. Premium Beauty News - Quite a progression for your company since its creation, in 1994. What explains this success?
Vittoria Cicchetti - Since the beginning, we have been an open-minded, customer oriented, very transparent and earnest company. We try to create a strong partnership with our clients. We love to work together, move forward together and grow together with them. At the same time, we are always trying to spark innovation, in all its forms. Our R&D department is constantly pushing forward to implement new technologies: that's why we are always up to date with the cosmetics world's evolution. We take pride in the quality of our products and processes, certified by the highest quality standards. Each year we work to improve our supply and production chain, to give our clients the best possible service.
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