Italy’s Ferrero has agreed to buy U.S. based Wells Enterprises, which makes several ice creams brands including Blue Bunny, Bomb Pop and Halo Top, the maker of Nutella chocolate spread said on Wednesday.
The acquisition fits into Ferrero’s strategic growth ambitions for the ice cream category, the Italian group said in a statement, adding that the two companies were both family-owned and had an extensive experience in confectionery.
SOURCE: https://www.shorenewsnetwork.com
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