60 years of history locked in a jar, Nutella has become a brand, not just a product. Nutella's 60 years celebrate the genius of Michele Ferrero, who invented the hazelnut and chocolate spread in 1964. For decades it was an almost unique proposition inside large-scale retail; today it has become a product category in its own right. On April 20, 1964...

Nutella, the Italian chocolate-hazelnut spread, is celebrated internationally with World Nutella Day on 5 February. This year also marks the 60th anniversary of the iconic brand by Ferrero, a Made in Italy success story, invented in 1964. The story of Nutella goes back to post-war Italy when cocoa was a scarce commodity. Ferrero, founded as a pastr...

Quality has always been at the heart of everything Ferrero does. What originally started as a small family-run business in Italy, quickly became one of the world’s largest and most well-known sweet-packaged food companies. The taste of hazelnuts and chocolate that characterize most of its products, starting with Nutella, is distinguishable worldwid...

For a while now, a selection of American supermarkets has been hosting an intriguing addition on their shelves: Nutella Peanut, the peanut butter incarnation of the world’s most renowned spread (originally hazelnut-derived). This noteworthy revelation first emerged across certain blogs and TikTok accounts. Speaking to the Italian publication Alimen...

As you may have guessed by a peek through the pages of our magazine and a quick scroll through our recipe archives, we're big fans of all things spreadable. Soft cheeses, butter, icing, nut butter, hummus, tapenade, chutney, jam; you name it, we adore it—and likely have it stocked in our refrigerator or pantry as we speak.  While we're fond of that...

Ferrero wants to woo shoppers in the United States — the world’s top chocolate consumer — to build its Kinder brand. The maker of Nutella has already expanded Kinder sales in the United States to more than $500 million in the past five years, Catherine Bertrac, a senior vice president in charge of the brand in North America, said. It now wants to t...

Pizza, pasta, espresso, gelato. Some things (okay, a lot of things) are just better in Italy. Try as we might to remake the magic here in the U.S., a dish or a product is only as good as its ingredients, and there's no denying that, in many cases, Italy produces better, higher-quality ingredients. That's because more often than not, authentic Itali...

On Sunday, February 5th Nutella lovers and fans will unite all over the world to celebrate World Nutella Day, coming together on social media to share recipes and stories and to savor the taste of the world’s favorite hazelnut spread. The unique taste of Nutella can be enjoyed on any day, to prepare recipes, to enjoy flipping pancakes and crepes wi...

Italy’s Ferrero has agreed to buy U.S. based Wells Enterprises, which makes several ice creams brands including Blue Bunny, Bomb Pop and Halo Top, the maker of Nutella chocolate spread said on Wednesday. The acquisition fits into Ferrero’s strategic growth ambitions for the ice cream category, the Italian group said in a statement, adding that the...

This holiday season, Nutella is inviting baking enthusiasts to get their signature Nutella recipe “Nutella Nonna Approved” while encouraging families to create special holiday baking memories, together. Those who participate are entered for a chance to win a grand prize trip to Italy and one of 200+ weekly prizes. For every entry through December 1...