Who does not remember the smiling face of Ernesto Calindri during the Carosello, advertising Cynar, the Italian artichoke liqueur to sip “against the wear and tear of modern life”? Well, even today, many years later, we find it on the shelves of many supermarkets, in bars and restaurants, ready to be served smooth or on ice according to taste.

Since 1948 this aperitif continues to represent a product of the Italian tradition as strongly desired and carried out by his “parents”: Amedeo, Angelo and Mario Dalle Molle. For its 70^th anniversary, Cynar was celebrated with the book “Cynar and his brothers”, which tells its story and evolution through 300 pictures.