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70 years since Tropicana pioneered mass production of Florida orange juice

By: ENJOLI FRANCIS

For 70 years, Tropicana has been adding to the American breakfast by getting freshly-squeezed orange juice from Florida into grocery stores across the U.S. The brand was created by Italian immigrant Anthony Rossi, who developed flash pasteurization and pioneered orange juice transport in 1970 via train from Florida to New York.

"He figured out how to bring OJ to people beyond just where it's grown and so this is a story that we're really proud of, proud that it was an idea born here in the U.S., and we're proud that we continue to make it here in the U.S.," said Becca Kerr, the vice president and general manager of Tropicana North America.

Source: http://abcnews.go.com

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