Sola Pasta Bar, new pasta bar in the heart of Soho, launches the "Influencer NYC Pasta Challenge" in collaboration with Urbani Truffles. Over the course of the upcoming four seasons, the initiative will elect the best pasta dish of the year, as chosen by New York's food influencers community.

How does it work? Over 40 social media influencers.16 pasta dishes. 4 seasons. Only 1 will be elected the best. These are the figures of the "Influencer NYC Pasta Challenge". For each season, Sola Pasta Bar will host a group of social media influencers for a special dinner contest.