New York-based Banfi Vintners parted ways with Riunite, Bolla, and a number of other well-known Italian wine brands this spring, with those labels moving to Frederick Wildman & Sons. After building Riunite into a multi-million-case brand over the years, Banfi is now revamping its approach to focus sharply on the premium and luxury market, leading with the wines of its flagship Castello Banfi Brunello, as well as other offerings from Tuscany and Piedmont.

Banfi’s volume now stands at approximately 1 million cases, according to Impact Databank. SND executive editor Daniel Marsteller recently spoke with Banfi president and CEO Cristina Mariani-May and COO Rich Andrews to discuss the new direction of the company.