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Ironically, the most well-loved manufactured two-wheeled object of Italian pride takes its name from one of the most hated and petulant insects, a wasp, vespa in Italian.   While the new Vespa campaign aims to target people who follow their hearts, asking the question 'Do you Vespa?', spring has arrived and with it, after a long winter hiber...

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by Aarian Marshall Gregory Peck loved one, particularly with Audrey Hepburn perched on the handlebars. Jennifer Lopez hopped aboard at least once, as did the classic American cowboy John Wayne. Who doesn't look cooler aboard an old Vespa? The Genoese, that's who, at least according to the government of that northern Italian city.   In Decem...

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by Serena Perfetto   Audrey Hepburn. Gregory Peck. Rome. A Vespa. Nobody can forget the funny and entertaining scene of one of Italian most popular movies, Vacanze Romane, and this is mainly because the characters, the location, the style perfectly represented Italy and the Italians.   When thinking about lifestyle, the green Vespa dr...

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By Madeline O'Leary   Nancy and Robert Frehling have been hopping on their silver Vespa to cruise down Miami Beach's palm tree-lined streets for more than a decade. Though the couple also owns a fuel-efficient Prius to wheel them around town, the open-aired liberation lures them back every weekend.   Some Saturday mornings, Robert rid...

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di Marco Gillo   Sabato 23 aprile la Vespa compie settant'anni. Uno dei pezzi più pregiati e suggestivi del made in Italy, del design e della creatività italiana nasce nel 1946, dai progetti dell'ingegnere aereonautico Corradino D'ascanio e da alcune sue intuizioni innovative: la sospensione anteriore ispirata a quella dei carrelli per aerei...

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Seeking a little of La Dolce Vita in California? Now you can find it in Orange County! Newport Beach is ready to launch Newport Italian, a very special store, where you can experience different aspects of Italy, from a hot espresso coffee to the top motorcycle brands. This, though, is not a traditional dealer. Come here, enjoy a good coffee, take...

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And to think that it was to be only an interlude of imagination in comparison to the work undertaken on the helicopter project.   Not even Corradino D'Ascanio, father of the Vespa, would ever have imagined the success of his creation, which began on April 23, 1946 in the factories of Pontedera on behalf of the Piaggio company. This was the o...

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Nelle scorse settimane gli amanti dell'avventura e della fotografia itinerante, hanno potuto aprezzare a San Francisco una bellissima esposizione di immagini intitolata "Terra e Asfalto", scattate da una coppia di viaggiatori italiani davvero speciale. La particolarità del loro desiderio di scoperta del mondo, che sia Asia, Africa o America, è che...

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Zady, the shopping platform and lifestyle destination for conscious consumers has partnered with Vespa to launch "Operation: Santa" in New York.   This holiday season union will offer Zady customers the opportunity to purchase last-minute gifts for Christmas — even on Christmas Eve — with deliveries from couriers dressed as Santa Claus ridin...

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Miami is both a lifestyle, and a state of mind. Miamians seek out fun in everything they do. This is especially true with respect to their transportation. Whether on land, sea or on the ocean. Miamians enjoy expressing themselves by having fun, but because they are Miamians, it has to be done in style.   Just as there are clothing choices fo...

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