If you think Tuscany is all about rolling hills and cypress trees then think again. Starting in Carrara in the west, and stretching right across to Garfagnana in the east, the Apuan alps are one of the region’s best kept secrets. Home to some of Italy’s wildest and most unspoilt countryside, this diverse ecosystem sees typically Mediterranean plant...

A few miles from Porretta, nearby Grizzana Morandi, there’s a building whose architecture cannot fail to impress those who come across it. Between the green mountains of the Bologna’s Apennines you find a castle that combines the medieval and the Moorish styles…very original and atypical for the area! It’s the Rocchetta Mattei, built in the second...

The region’s king? Olive oil! More than 100 Italian cultivators are from Tuscany. Pretty much every single corner of the entire region produces extra virgin olive oil. So many producers but some – Chianti Classico, Lucca, Seggiano, Terre di Siena, Toscano – are also protected by a designation of origin and a geographical indication recognized by th...

Welcome to Castelmuzio, a small village along the road that from Trequanda leads to Pienza, in the Orcia Valley. Everything here seems suspended in time, in the moment when grace and kindness discovered the pleasure of Italy’s “buon vivere”. The town center is made up of narrow streets that converge into the main square, dominated by the Casa Torre...

Grosseto, in the Maremma area, is one of the most unique and interesting places in gorgeous Tuscany. Famous for its potent, unbridled character the landscape of Grosseto is unique and not typically Tuscan. The landscape of the Maremma region is varied, moving from severe to mild and featuring dense forests and olive groves, as well as expanses of f...

Hypersonalization has been a leading trend in the field of services, design, fashion and goods in general. Why is this happening now? Several reasons are contributing to this shift, and all seem to have been accelerated by social media and digital devices.  Empowered behavior, as consumers have a direct channel to express what, where, and when they...

That Italy is beautiful goes without saying: I may be partial to the fairness of my own country, but I think the whole world has pretty much agreed on it, as heralded, for instance, by the large amount of UNESCO heritage sites in the country. What many may not know is that Italy, just as every country, doesn’t only have beautiful and historically r...

First Lt. Loren Hintz didn’t exactly disappear without a trace when he died. The P-47 Thunderbolt he was piloting on his 64th and final mission in April 1945 set an Italian farm house ablaze when it was brought down by German machine gun fire. But only a fraction of Hintz’s remains were recovered and buried under a marble cross bearing his name at...

La vita di un uomo straordinario emigrato da un paesino della lucchesia in America, dove ha avuto un grande successo, ma anche lo spaccato di un secolo di storia: tutto questo è "Mr Wonderland", il documentario di Valerio Ciriaci, proiettato in anteprima per la stampa questa mattina presso l'auditorium in San Micheletto. Il film è stato proiettato...

For ITALY Magazine’s series about ‘True Stories of Buying a Property in Italy’, we’ve interviewed Chris and Eva Lock, who moved from the U.K. to Tuscany’s Lunigiana 14 years ago, when they decided to buy a farmhouse to restore. Still mostly untouched by mass tourism, Lunigiana has given Chris and Eva the chance to enjoy the “real rural Italy”, whil...