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Selling low volumes of vehicles may be a counterintuitive approach for brands that have struggled to make their mark in North America, but that's the plan to elevate Stellantis NV's Italian brands here, according to their executives. They want to position Alfa Romeo, Fiat and Maserati as the company's upscale offerings compared to its mass-market U...

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Fiat is hoping to end its struggles for success in the American market by introducing an electric version of its 500 in 2024. The Italian automaker did some okay business during the 1970s, but interest in the brand waned, sales plummeted, and they left the market for nearly three decades. After merging with Chrysler, Fiat came back in 2010 but fail...

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Fiat has opened the world’s first metaverse-powered car dealership in Italy which will enable customers to research, configure and even complete their next car purchase, recreating the feel of a showroom from the comfort of their homes.  Initially, customers will be able to buy the flagship model, 500 La Prima by Bocelli, before the experience will...

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It's (almost) back. Fiat will begin selling an all-new version of the iconic 500 in the U.S in 2024, the automaker has announced in conjunction with the Los Angeles Auto Show. The previous edition of the microcar was discontinued here after 2019 amid slow sales just as it was being redesigned for other countries. The Italian brand currently offers...

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During a recent vacation I visited Tuscan wineries in a Fiat 500 car— known in Italy as a cinquecento (pronounced CHINK-way CHEN-tow). The word—rolling with alliteration—can apparently also add emphasis. The car is a mobile chunk of culture—compact and crammed with history, like the Italian Republic. A Florentine winemaker named Paola, or Paolina (...

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Fly down to Rome or any other beautiful Italian city, and you’ll discover how successful small cars are in the Bel Paese. To be fair, it’s difficult to fit an SUV on those narrow streets or find a reasonable spaced parking spot where you can park a large car. Necessity has pushed Europeans and mostly Italians to design and create some of the quirki...

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The Fiat 126 is an adorable car. It looks like a Little Tikes Cozy Coupe with a license plate and turn signals. Fiat made nearly 5 million 126s over its 28-year production life from 1972 to 2000. It was made in factories in both Italy and Poland. All over Europe in the latter quarter of the 20th century, the 126 was seen as a cheap family car for h...

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Italian cars are some of the most desirable vehicles on the planet. They are the best looking, make the best engine noises, and have the most exquisitely designed interiors which scream elegance and style. Take the roof off any of them, and they instantly become better in every way. Convertibles are not only stylish pieces of machinery to get from...

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It is not a secret that Europe is home to the most respected car brands in the world. Several brands have cemented their reputation thanks to their creativity and high standards. As a result, a fair number of truly game-changing and rare European beasts have seen their value shooting through the roof. A lot of those cars have, of course, originated...

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If you love Italian food and fast cars then you need to make a road trip to Grapevine, Texas for Italian CarFest 2022, on September, 10, from 10 a.m. to 3:30 p.m. This is the largest show of premier Italian automobiles in the Southwest presented by the Italian Car Club of North Texas and the Grapevine Convention and Visitors Bureau. It's a prelude...

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