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  WTI Magazine #62    2015 June, 12Author : Elda Buonanno Foley      Translation by:   While walking along the street in the early morning, in any Italian corner you would smell the omnipresent scent of freshly made coffee! Our philosophy in regards to coffee has no equal: it is not simply a nice and tasty short drink. It represents the social g...

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by Bianca Friundi   North Beach is San Francisco's central hub for all things Italian. Locals and tourists alike flock to the district in pursuit of the perfect pizza or the warmth of their favorite cup of cappuccino. If you take a left on Green Street, just off of Columbus, you will find Italian home cooking at its best! Caffè BaoNecci is...

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by Alberto Nardelli and George Arnett   Some British cafes serve drinks with 25 teaspoons of sugar per cup. Not in Italy. In Italy coffee is synonymous with espresso. Ask for a coffee in a bar from Trieste to Palermo and you will be presented with an espresso. You may drink it seated (usually more expensive), or standing, al banco....

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As part of its 120th anniversary celebrations, Lavazza is launching the most extensive international communication campaign in its history. Titled, "Lavazza, There's More to Taste," the international campaign will include the Italian coffee company's first broadcast push in the U.S. market.   Developed by the Y&R Italia advertising agenc...

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It's well known that there is a long history of bright Italian inventions, from art and architecture to food and technology. Since the Roman Empire era, the peninsula has been the perfect habitat for creativity, genius and maverick thinkers.   Many of you probably remember genius like Donatello or Leonardo Da Vinci or Galileo Galilei, but th...

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Bradshaw International, a premier marketer of housewares in the U.S., today announced that it has reached an agreement with Bialetti Industrie S.p.A. (http://www.bialetti.it), the leading Italian coffee maker and cookware company as the brand's North American partner.   The partnership provides a 25-year license agreement for Bialetti cookwa...

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On a recent weekend afternoon, Jeremy Mustakas flitted between working the barista station and helping scoop ice cream for local Crown Heights families. Earlier this month, the Brooklyn-raised, bespectacled business owner opened Elsie's Parlor (667 Classon Avenue, 718-717-8654) in the space that once held Crosby Coffee, which he also owned.  ...

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