"I dreamed of a machine able to learn and then quietly execute, a machine that allows us to store instructions and data, but whose instructions were simple and intuitive; a machine that could be used by everyone, not just a handful of specialists. For this to be possible it had to be affordable, above all, and be about the same size as the other of...

In the 1950s, the small town of Ivrea, which is about an hour’s train ride north of Turin, became the site of an unheralded experiment in living and working. Olivetti, a renowned designer and manufacturer of typewriters and accounting machines, decided to provide for its employees through retirement. They were given the opportunity to take classes...

About 10 years ago, Elisabetta Mori and some friends were doing research for an art exhibit on the theme of “archives of memories.” “We approached the theme literally, and so we looked for old examples of physical memories—computer memories,” Mori recalls. “We tried to see the oldest computers built in Italy.” At the Museum of Computing Machinery i...

The Chinese-Italian engineer Mario Tchou was, by all accounts, brilliant. Born and raised in Italy and educated in the United States, he led the Olivetti company’s ambitious effort to build a completely transistorized mainframe computer in the late 1950s. During Mario’s tenure, Olivetti successfully launched the ELEA 9003 mainframe and founded one...

Quando, nel 1954, Adriano Olivetti chiede agli architetti Lodovico Barbiano di Belgiojoso, Enrico Peressutti e Ernesto Rogers del noto studio B.B.P.R. di progettare un negozio al numero 584 della Fifth Avenue di New York, nel cuore del «blocco dei miliardi», tra la 44esima e la 45esima strada, nessuno può sapere che quel negozio è destinato a diven...

After bringing to the Bay Area events on such iconic masters of Italian design as Vico Magistretti (2014) and Achille Castiglioni (2017), the Italian Cultural Institute decided to put together an initiative that would offer San Francisco audiences a topic that combines the qualities of historical discourse with the imaginative vision of contemporar...

Nel 1950, il fondatore Museum of Modern Art di Chicago, Edgar Kaufmann Jr. decise di istituire un premio che celebrasse i prodotti dal design più innovativo. La giuria era composta da progettisti di spicco come Ray Eames o Eero Saarinene -ovviamente- da lui stesso. Era infatti anch’egli architetto e da giovane aveva addirittura lavorato per Frank L...

Adriano Olivetti was a multitasking person indeed and everything he did he was quite successful. He was not “only” an urbanist, editor, writer and entrepreneur but he was also a great supporter of technology and corporate social responsibility. Adriano Olivetti was also one of the strongest opponents of Fascist Regimein Italy and he converted his c...

  WTI Magazine #79    2016 May 13Author : Giovanni Verde      Translation by:   An extraordinarily important figure in the history of Italian enterprise, Adriano Olivetti is the architect of a unique and revolutionary business model, which has combined technological progress with richness of the human community. Engineer and entrepreneur, his mu...