Est! Est!! Est!!! No, it is not a typo. And no, someone did not simply get carried away with exclamation marks. Behind one of the most unusual names in Italian wine lies a story that takes us back more than nine centuries, to roads once travelled by emperors, pilgrims, prelates and merchants on their way to Rome.
Most importantly, it leads us to Montefiascone, a hill town in northern Lazio overlooking Lake Bolsena, where you can still retrace the legend, walk along the ancient Via Francigena and, of course, taste the wine that bears its name. That is precisely what makes this story so compelling: what begins as a curious medieval legend gradually turns into a real journey. To follow it, all you have to do is reach Montefiascone and let those three words guide you: Est! Est!! Est!!!
