The 57th Annual Report from the Cosmetica Italia Research Center offers a detailed overview of how the cosmetics industry is evolving – today and in the near future. The data confirm that Italy’s cosmetics sector remains a powerful engine of value, innovation, and employment, continuing to adapt with resilience to global changes.
Throughout 2024, the industry faced new challenges – from shifting consumer behavior to growing environmental expectations – yet kept demonstrating creativity and strength. Digital channels expanded, and companies increased investments in research and sustainability, ensuring that Italian products maintain their international reputation for excellence.
