In 2025, Italians relied on the internet more than ever to follow cultural trends, understand the news and handle daily tasks. Data from the year’s searches paint a clear picture of what drew national attention. At the top of the list sits Lucio Corsi – the most searched figure of the year, driven by his standout Sanremo appearance and growing musical presence.
In second place came Olly – propelled by his festival performance, radio rotation and steady climb in Italy’s pop landscape. Third on the list was tennis star Lorenzo Musetti, whose strong season and international results brought him widespread attention. Bianca Balti ranked fourth, searched for fashion coverage, personal updates and media visibility. Fifth came Luisa Ranieri, whose film and television work kept her firmly in the public eye.
