Italian luxury brand La Perla has recently opened a new retail concept store at the heart of SoHo, New York. The 1000-square foot space, dubbed the Retail Lab (LP Lab for short), features the label’s latest Fall/Winter 2020 collections, including its underwear, loungewear and beachwear offerings, as well as its signature “Maison” and “Petit Macramè” lines.
“Our space will feature a rotating store concept to express movement and constant change. The concept is to offer novelty for our customer to discover each time we refresh the design,” Morgan P. Richardson, La Perla’s President of Americas, said in a statement. “LP Lab will support the SoHo community, by connecting to all New York creatives alike, with a spirit of giving back that emanates beyond the four walls.”
