As the Italian cosmetics brand KIKO Milano moves into the American market, it’s tapped one of the world’s most famous Italian-Americans as the face of its new campaign. Madonna is now a brand ambassador for KIKO, and stars in a new campaign, “The KIKO Show.”
According to Hypebae, it features The Queen of Pop wearing outfits from her 2006 Confessions Tour wardrobe, mixed with archival Yves Saint-Laurent looks. Monday night in New York City, Madonna’s involvement with the brand was celebrated at a party that also marked KIKO’s arrival at select Macy’s stores.
