In celebration of Sbarro's 70th anniversary, the company has launched its "70 Years – One Iconic Slice" campaign. The campaign recognizes seven decades of delivering the Original XL New York pizza-by-the-slice while continuing to evolve to meet the needs of today's on-the-go consumer. Based in Columbus, Ohio, Sbarro has grown to more than 850 restaurants across 35 countries.
Founded in 1956 by Gennaro and Carmela Sbarro, the brand began as a neighborhood Italian salumeria in Brooklyn, New York. Built on family recipes, quality ingredients and warm hospitality, the small grocery quickly became a destination for authentic Italian food, expanding throughout the New York metropolitan area.
