Pinarello has just opened its first store in the United States. The Italian brand has chosen the SoHo neighborhood in New York to open a new “Bottega di Pinarello” that brings together its entire range of bicycles, customization services, and some historical pieces related to its competitive history.
The new Pinarello store is located at 114 Wooster Street, right in the heart of SoHo, New York. It is the first that the company has opened in the United States and also the first outside of Europe within its own store concept, referred to by the brand as "Bottega di Pinarello".
