The Lavazza Museum in Turin, Italy, offers an unforgettable journey through centuries of Italian coffee culture. This unique “company museum” is more than just a collection of artifacts, documents, and displays; it fully immerses visitors in the rich history of Italian coffee.
Coffee pioneer Luigi Lavazza founded his business in Turin in 1895, out of a small grocery store in the city’s historic center. Originally a chemist, Lavazza had a vivid imagination. He was among the first to sell roasted beans and also pioneered the practice of creating coffee blends. Before that, the taste of coffee was unpredictable, depending on where and when the beans were sourced.
