In Italy, sport is more than competition – it is an economic engine, a driver of exports, and a powerful contributor to public health. The winter sports sector, in particular, represents a strategic pillar of the country’s manufacturing strength.
Italian companies produce skis, boots, helmets, technical apparel, snowmaking systems, ski lifts, and mountain infrastructure that are sold worldwide. A significant share of this production – in some segments more than 60% – is exported, confirming the global appeal of Made in Italy technology and design.
