Italy is reshaping the way travellers experience its most popular destinations. From modest entrance fees at iconic landmarks to major investment in lesser-known regions, the country is taking steps to manage overcrowding while boosting sustainable tourism. A new initiative in Sardinia highlights this shift, aiming to revitalise quieter areas and offer visitors a more relaxed alternative to packed city breaks.
New tourist fees in Italy’s busiest destinations
Italy has implemented several measures as of late to slow tourist traffic through its most visited holiday hotspots, including charging entrance fees to previously free attractions. Visiting the Trevi Fountain in Rome will now cost €2, while access to Venice city centre will set you back between €5 and €10 depending on demand and timing.