Italy’s summer travel habits are changing as cultural tourism increasingly moves onto the road. Rather than choosing one destination and remaining there, more travelers are building flexible driving itineraries linking historic cities, famous monuments, coastal villages and lakeside towns.
Research from the Telepass Observatory, produced with Moveo and Seed Digital, examined Italians’ online searches over 48 months. The sample covered 16 art cities, 16 villages, their principal attractions and travel-related services. Between June and July 2026, Google searches connected with automobile trips increased approximately 20% compared with the same period in 2025.
