Young Italians are proving that cultural pride and international curiosity can thrive together. A new Ipsos Doxa survey reveals strong appreciation for Italian books and podcasts, particularly among younger adults, even as audiences continue to enjoy movies, television series, and music from around the world.
Conducted in September 2026 and presented at the 14th Festival of Cultural Journalism in Urbino, the research offers an encouraging picture of Italy’s creative identity in an increasingly connected marketplace.
