The 2026 ASICS Los Angeles Marathon, produced by The McCourt Foundation, has announced a partnership with Eataly, the world-renowned Italian marketplace and retail concept, for the 2026 race season. Eataly will serve as the exclusive host of the VIP Finish Line Terrace for the marathon, offering a bird’s-eye view of the final stretch from the La Pizza & La Pasta Terrace.
Beyond the exclusive VIP experience, Eataly will have presence within the Premier Sponsor Finish Line Activation Area. On race day, Eataly’s interactive space will engage thousands of runners and fans through sampling of premium Italian staples. The activation will serve as a space for post-race recovery and spectators gathering to cheer as athletes enter the final corridor.
