It's official: Bulgari has entered the public art space in the United States. Titled auruBOROS—Urban Memory and Collective Dream—the open-air installation serves as a pillar for the brand icon that is the Serpenti. From Sept. 10 to 20, the public can explore the temporary piece of art that brings sculpture and architecture together as one.
Not only is the piece on view at New York's High Line above Little West 12th Street, but it is also the latest destination of Serpenti Infinito's global voyage. The installation was first shown in Shanghai in 2023 before making its way to Seoul and Mumbai in 2025. Now, it has arrived in the United States.
