A yellow Fiat 500 with the vanity license plate Peel L is more than just a promotional tool for liqueur-maker Peel - it's a metaphor.
The adorable Italian subcompact, now manufactured in Mexico by Chrysler, has more than doubled its U.S. sales since it was introduced in 2011. "I envision us as similar to the Fiat company," said Peel co-founder Gianfranco DiDomenico, 32, the owner of that yellow Fiat. He called the car "an old-school, old-world product they reinvigorated."
Source: http://www.kentucky.com
