FIFA Has Signed a Long-Term Deal With Fanatics and Topps. The 2030 Album Will Be the Last Panini World Cup Album Ever. For generations of children across Italy and much of the world, the World Cup sticker album was as much a part of the tournament as the matches themselves.
The smell of a fresh pack, the ritual of checking for doubles, the frantic trading in school corridors, the eternal quest for the last impossible sticker: all of it was Panini, the Modena company that has been producing World Cup sticker albums since 1970. From 2031, it will no longer be.
