Mionetto USA launches its luxury collection

Apr 01, 2014 1652

March 24, 2014: Mionetto USA has officially launched its revamped Luxury Collection of sparkling wines, news of which SND first reported March 4. Mionetto's new Luxury Collection—now available nationwide—includes Valdobbiadene Prosecco Superiore DOCG, Cuvée Sergio 1887 and Cuvée Sergio 1887 Rosé, all retailing around $19 a bottle.

A fourth label, Prosecco di Valdobbiadene Superiore di Cartizze DOCG, will be added this fall at around $40. The company says the "strategic realignment" of these Veneto- and Valdobbiadene-sourced sparklers, which includes a packaging makeover, will "create a stronger, more unified brand identity and heightened shelf-appeal for Mionetto's élite wines."

Fonte: ICE

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