By Sarah Berger

As tennis fans strolled around Arthur Ashe Stadium in New York City last week, many saw a new, crisp white, green and blue pop-up cafe plopped in the center of the stadium grounds.

Lavazza, an Italian coffee company, was an official sponsor of the U.S. Open tennis tournament for the first time, hoping to attract a caffeine-addicted American public to its variety of coffee blends and make its brand known to the thousands of tennis fans watching the matches at the stadium and at home.

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Source: http://www.ibtimes.com/