Ceretto, the world-renowned brand of the best Barolo wine, doesn’t just merely sit on the greatness of its tradition, but keeps on preserving the fire of innovation by investing in brand-new technology.

That’s why the family decided to become shareholder of Eattiamo (http://us.eattiamo.com), a startup born at the end of 2014 that has been going through the process of acceleration in HFarm, the best incubator in Italy, and that is now operating in the US market after being selected by Food-X in their last cohort out of 400 applying companies.

“We are proud of this partnership: we share with Eattiamo the same values, starting from their belief in artisanal producers, and we praise them for their capabilities in marketing and storytelling both online and offline” claims Federico Ceretto. “We decided to invest in the company also to boost our Relanghe brand: in Europe this will enable to increase our brand equity even more, and in the US to leverage on their compelling business model to boost the awareness of our amazing hazelnut products”.

Eattiamo actually scouts and select the best Italian food producers and bring them to the US with an exclusivity agreement, selling directly to final customers both through its marketplace and its monthly subscription box model. It’s no wonder then that the hazelnut cake from Michelin-starred chef Enrico Crippa is sold uniquely in the Eattiamo shop in the States.

“We are thrilled to have one of the most historical brands in Italy at our side” says Nicholas Figoli, CEO of Eattiamo, operating in the US together with the GM Pietro Guerrera, the COO Filippo Lubrano and the CFO Francesco Pelosi “We are proud to be able to deliver to the American customers an exclusive product at promotional price, in order to keep on working on our fight against the Italian sounding trend”.

In the US specialty food market, actually worth $110 bn per year, 57% of the market is made of Italian food, which is by far the favorite among the Americans, but almost 88% of its sales come from products that are made in the US. “We will bring back the authentic Italian flavors to the mouth of the Americans”  remarks Federico Ceretto “The refined taste of the customers in the US will immediately spot the difference”.