by Lawrence W. DiStasi

I am the author of four previous books: Mal Occhio: The Underside of Vision (North Point Press: 1981), Dream Streets: The Big Book of Italian American Culture (Harper & Row: 1989), Una Storia Segreta: The Secret History of Italian American Evacuation and Internment During World War II (Heyday Books: 2001), and Esty: A Novel/Memoir (Sanniti: 2012). I have also reprinted the first two under my own Sanniti Publications imprint: The Big Book of Italian American Culture (Sanniti: 1996), and Mal Occhio (Sanniti: 2008).

Publishing books under a small imprint is no cakewalk; bookstores shy away and publicity is hard to come by. Nonetheless, controlling a book all the way from conception to writing to design to printing tends to become addictive. One's overarching concern can remain with content alone, with the ethics and aesthetics of what one wants a book to be, rather than shifting to market considerations and compromises. So I am trying, once again, to publish a first edition of Branded under my own Sanniti imprint.

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Source: https://www.indiegogo.com/