Polls from recent food events in the US show that Americans have a passion for Italian food. Their curiosity about Italian products is constantly growing. After years of recession and crisis, their attention to quality food, traditional cuisine, and organic products is on the rise.

The watchword is "value," and Americans are quite concious of the relationship between quality and price. The price difference between organic and non-organic food has been reduced considerably, and now it is around 15%.

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Source: http://www.pr.com/