Last week, we told you about the waste management crisis in the south of Italy.

But as we said before, all it takes is the valiant few who choose not to accept things the way they are.

In keeping with this thought, Capannori, a rural town in Lucca, has become a trendsetter, not just in Italy but throughout Europe, as the continent's first Zero Waste town. Giorgio del Ghingaro, the mayor of Capannori, defines this trend as a "cultural revolution" that began with rubbish but went much further. 

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Source: http://www.italiangoodnews.com