An ambitious network gathering 12 Sicilian businesses under a single brand (Gustoso Sicilian Food Excellence) has formed with the objective of conquering US retail shelves and taking Sicilian food businesses overseas. How? By raising the interest of consumers who usually buy niche products exalting their authenticity, history and tradition and promoting the Pdo and Pgi marks.

The business network was created by Daniele Cipollina, an entrepreneur from Palermo working in the advertising and marketing sector, and Paolo Internicola, general director of Gustoso Import Usa, distributor and sole interlocutor for retail chains and H&R located in Florida, Washington DC and New York.