The “treasure” (millionaire) of the Italian denominations. A “game” between economy and wine

Mar 28, 2022 350

Over 1 billion of wine is kept in the Prosecco Doc cellars, nearly half a billion euros in the barrels of Barolo and Brunello di Montalcino. It emerges from what is to be understood as a “statistical game” made from the intersection of the latest data updated as of February 28 by Cantina Italia, the report of the Ministry of Agriculture draw up by the Icqrf, and the recent data on the price of the bulk collected from the official quotations of the Chambers of Commerce (taking a reference value, without taking into account the specific value of the individual vintages in stock, which differ from one denomination to another, ed).

An exercise that, in some ways, far from wanting to be a precise reference of the value of the products affected by a thousand other factors (from that of the labels and brands with which the wine arrives on the market, first of all, but not only) gives an approximate picture of the “economic power” of some of the most important Italian denominations on the wine market in terms of size or coat of arms.

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SOURCE: https://winenews.it

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