According to WWD, the René Caovilla brand will turn 80 next year and is gearing up to celebrate with the third generation in place at the head of the company and plans to expand globally. Events to mark the anniversary are slated to take place in Venice, where the brand is manufactured, and in New York, in addition to other cities in Europe early next year. There also will be two capsule collections for department stores such as Bergdorf Goodman and Neiman Marcus.
With about 30 doors, the U.S. is Caovilla's largest wholesale market, accounting for about 35 percent of wholesale business. In the U.S., wholesale revenues climbed 53 percent with the spring collection compared to the previous year. There are also boutiques in New York, Dallas, Miami and Los Angeles. The CEO, Edoardo Caovilla says he is looking at tripling sales in six or seven years through global expansion and future projects that include the launch of jewelry in spring 2015, followed by eyewear and perfumes.
Fonte: ICE
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