The plant-based protein market is beginning to see a big shift in its top source for protein. The lupini bean, a legume grown mainly in the Mediterranean basin, is surging in the market as a new and more effective source of protein and nutrients essential in any plant-based diet.

The bean contains a higher content of protein than soy, the current go-to for many vegan products found on the market today. Yet still, the yellow bean has not been commonly accepted in North American markets, mainly due to its cultivation occurring primarily outside of the United States. This is all beginning to change, however.