"Yes, LoveItaly! strives to overturn the current approach to conservation and promotion of Italy's historical and artistic masterpieces. But it pursues this goal one step at the time. It's going to be a 'gentle' revolution," Tracy Roberts promises.

Roberts is founding partner and vice president of this new, nonprofit association, which has announced through an international crowdfunding platform its plan to create a fundraising system that can bring together big and small donors, wherever they may be. Loveitaly! is supported by LVenture Group, a venture capital operator investing in digital startups, and introduced itself to international media on October 20, with a large press conference in Rome.

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Source: http://www.italianways.com/