Yesterday, at the Ministry of Foreign Affairs and International Cooperation, the Foreign Minister, Luigi Di Maio, the President of the Italian Trade Agency (ITA), Carlo Ferro, and the Amazon VP and Country Manager in Italy and Spain, Mariangela Marseglia, launched the “Made in Italy Days”, an initiative to enhance thousands of Made in Italy products in eight key markets: Italy, Spain, France, Germany, Great Britain, United States, Japan, and United Arab Emirates.

A special four-day promotional event will be held in the eight Countries on the occasion of the celebrations of Republic Day (30 May – 2 June). As proof of the importance of the synergy between the public and private sector in supporting the Italian entrepreneurial fabric, Amazon joins Be IT, the nation branding campaign to support Made in Italy, promoted by the Farnesina in collaboration with the Italian Trade Agency.