"The element that makes us stand out is the fact that our clients can create their own personalised crates on our website with oranges, lemons and other typical niche products. I inherited the passion for working the land from my family and I'm also studying to become an agronomist at the University of Catania," explains Giuseppe Larosa, owner of Sicilia Agrumi.

"The idea of selling the produce online is a very important challenge, especially considering the fact that the Sicilian citrus fruit market is rather complex. I believe the most urgent challenge is to protect domestic productions against our competitors, thus guaranteeing the growth of the domestic economy. The tool we chose is ideal because it is simple to use and enables us to manage supplies very well. It's the perfect way of shortening the chain."